Fabrice Chausserais, Michael Fatum, and Sean Hopkins, respectively sedApta Group managers for France, Germany, and the United Kingdom, talk about how, on the basis of the target markets’ diversity, the sedApta offering is declined, hinging on the Demand Driven Manufacturing approach, leveraging differentiators such as process orchestration for information sharing across the entire supply chain and the use of Artificial Intelligence. The interview also discusses the ability to respond to new market issues related to extreme demand variability, transportation management, and financial planning.