New technologies are revolutionizing and accelerating the digital transformation, operating on existing and consolidated business models, offering new opportunities and presenting new challenges for the market and the automotive industry.
To keep up with the technological evolution, manufacturers must balance a general contraction in profit margins with the need for continuous investment in research and development, product design and innovation in order to remain competitive in the eyes of consumers. All of these changes add complexity to the supply chain, taking it to unprecedented levels, driving an increasing need for automation and collaboration, and, above all, highlighting weaknesses.
Automotive OEMs are increasingly operating in assembly-to-order (ATO) or configure-to-order (CTO) modes, while suppliers typically work in make-to-order (MTO) mode.
