In the past, fashion shows used to set market trends: real performances where buyers and forecasters could only note down the fashion trends that designers had chosen for the mass market for the coming year. Today, forecasts move much faster thanks to new technological innovations, which have actually changed the way fashion operates in society.
An example of new technology is artificial intelligence, which is changing incredibly fast and incisively not only the way fashion taste and consumption is tracked, but also the creative process itself, increasingly a direct emanation of fashion forecasts. Once the result of time-consuming research by trend hunters around the world, now data extractions from excel tables that can be done with the click of a button.
Machine learning and artificial intelligence algorithms, put themselves at the service of fashion styling in a very “productive” way, supporting companies in the industry to predict and create new collections based on demand forecasting analysis.